Custom 2D Character Design Services for Your Project

Creating an engaging character goes far beyond drawing—it’s a combination of storytelling, strategy, and visual execution. At LAVR ART, we specialize in high-quality 2D character art for games, animations, and interactive media, delivering visuals that seamlessly integrate into your creative universe.
Alt: Interface do Godot Engine exibindo personagem 2D com hitbox e propriedades de colisão configuradas

What We Offer in Character Design

LAVR ART has developed thousands of characters across a wide range of visual styles and genres. Whether for a realistic RPG or a casual mobile game, we have the experience to bring your characters to life with precision.

Our 2D art expertise allows us to adapt to any style, from cartoon to cinematic realism.

Types of 2D Character Design Services

We support a variety of styles, including:

Realistic characters

Casual game characters

Stylized or cartoon art

Minimalist or exaggerated avatars

Every project starts with a deep understanding of the character’s role and the target audience.

Realism in Design: Details That Tell Stories

In realistic design, every detail matters. We use real-world references—anatomy, fabrics, expressions—to ensure every element is believable. Cultural and narrative context is also considered to make sure your character truly belongs in their world.

Our Process: Transparent and Collaborative

LAVR ART’s 2D character creation pipeline is efficient and flexible. From early sketches to final delivery, you’re involved every step of the way.

Stages of the 2D Character Creation Process

1. Requirement Analysis
We gather your specifications and conduct a technical assessment to define scope, tools, and team structure.

2. Reference Gathering and Planning
We build moodboards, character bios, and reference materials aligned with your vision.

3. Concept Development and Feedback
We create initial sketches and concept art. Based on your feedback, we refine quickly until the visual direction is approved.

4. Final Production
Using tools like Photoshop and digital tablets, we complete the characters with digital painting, vector illustration, and advanced 2D techniques.

5. Delivery and Support
You receive assets in your preferred format. We also offer extras like rigging, animation, and software integration.

2D Character Styles and Common Use Cases

StyleBest ForVisual TraitsPlatforms
RealisticAAA games, cinematic scenesDetailed anatomy, realistic shadingConsole, PC
StylizedIndie games, comics, animationsExaggerated features, bold colorsMobile, Web, Steam
CasualKids’ games, hyper-casual titlesSimple lines, vibrant tonesiOS, Android
CartoonEducational and humorous contentRounded forms, expressive facesYouTube Kids, Web Series
Duas pessoas apertando as mãos sobre contrato assinado, simbolizando acordo comercial ou parceria profissional

Flexible Engagement Models

We offer three collaboration formats:

  • Fixed Price – Ideal for clearly defined scopes and short timelines
  • Time & Material – Perfect for evolving ideas
  • Dedicated Team – A full team acting as your internal art department

Regardless of the model, we ensure clear communication and predictable delivery.

Why Choose LAVR ART for Character Design?

We’re more than designers—we’re creative partners. Our clients value both our technical skill and our strategic thinking on every project.

1. Style Versatility

With years of experience across media, we adapt to almost any style—or help define the best one for your IP.

2. Quality First

We know your characters will be part of commercial products. That’s why we prioritize flawless execution and visual consistency.

3. Extended Services

Need animation, VFX, or scene composition? We have in-house specialists to support your project from start to finish.

Tools and Technology We Use

We use top-tier software and professional hardware to ensure premium results—even under tight deadlines.

  • Adobe Photoshop – digital painting and composition
  • Adobe Illustrator – vector elements for characters
  • Figma / Adobe XD – game interface integration
  • After Effects – quick rigging and motion tests

We also use calibrated monitors and professional tablets for accurate color and line quality.

Smart Outsourcing Without the Risk

Common Challenges When Hiring a Character Designer

Hiring locally can take weeks. Freelancers may be more affordable, but often miss deadlines or fall short of expectations.

LAVR ART solves both issues:

  • Ready-to-go team with proven experience
  • Clear timelines and deliverables
  • Quality control at every step

What Makes Our Outsourcing Model Reliable?

We offer fast onboarding, predictable pricing, and scalable solutions. Need a single designer or a full team? We adapt to your needs.

Frequently Asked Questions

Where can I hire a reliable 2D character artist?
Freelancers and local artists can be inconsistent. LAVR ART offers a structured studio approach with flexible teams and consistent delivery.

What are the advantages of outsourcing with LAVR ART?
Lower costs, faster project kickoffs, and direct access to experienced professionals. We also offer post-delivery support for tweaks, integration, and animations.

Equipe colaborando em design de personagem 2D com arte conceitual em tela grande e várias versões visuais em monitores

Character Integration in Larger Projects

Character design is often just the beginning. In games, animations, or promo videos, LAVR ART provides characters ready for seamless integration.

Optimized File Delivery for Integration

Our assets follow a well-organized structure:

  • Layered PSD or AI files
  • Transparent PNGs or sprite sheets
  • Rig-ready files
  • Clearly named folders

We collaborate with your dev team to ensure smooth implementation into Unity, Unreal, or custom engines.

Customization Options and Add-On Services

As projects evolve, new needs often emerge. That’s why we offer additional modules to expand your visual assets.

Available Add-Ons

  • Animation
    Rigging and motion using tools like Spine or After Effects.
  • Visual Effects (VFX)
    Add glows, trails, wind, and other dynamic effects.
  • Marketing Assets
    Character poses for banners, social media, and promotional campaigns.

This modular approach allows you to scale production without changing teams or pipelines.


Who We Work With

LAVR ART collaborates with indie developers, studios, marketing agencies, and educational content creators. All of them have one thing in common: they need characters with visual purpose and real impact.

Common Applications

  • 2D games for PC, console, and mobile
  • Educational apps and tools
  • Web animations and explainer videos
  • Brand mascots and corporate avatars
  • NFT and metaverse avatars

Regardless of the platform, we ensure visual consistency, resolution, and usability.


Results That Speak for Themselves

Investing in 2D character art is not just about aesthetics—it’s a strategic decision that impacts your final product in measurable ways. Character design is more than appearance—it’s a tool for emotional connection, engagement, and brand recognition.

What Our Clients Say:

  • Faster production cycles with reusable assets
  • Higher engagement through emotionally compelling characters
  • Unified branding across games, websites, and social channels

These results aren’t luck—they come from well-defined processes and focused creativity.

Whether it’s for animation, games, or digital products, LAVR ART delivers complete 2D art solutions focused on performance and visual impact.m arte 2D com foco em desempenho e impacto visual.


LAVR ART in the Market: What Sets Us Apart

Many offer character design. Few provide the structure, consistency, and scalability that LAVR ART does.

Our Edge:

  • Solid track record with hundreds of completed projects
  • Mastery of styles from anime to Western realism
  • Client-centered communication with no micromanagement
  • End-to-end capabilities—from sketch to full integration

We don’t just create characters—we build visual narratives that generate connection and real-world performance.