Custom 2D Concept Art for Visual Projects
Every great idea needs a strong visual identity before it can become a final product. 2D concept art is the essential starting point to define styles, characters, environments, and props in game design, animation, or digital experience projects. At LAVR ART, we bring your ideas to life with precision, creativity, and full alignment with your project scope.
What We Offer in Character Design
LAVR ART has developed thousands of characters in various visual styles and genres. Whether for a realistic RPG or a casual mobile game, we have the experience to bring your characters to life with clarity and impact.
What We Offer in Concept Art
Backed by a multidisciplinary team and years of experience, LAVR ART provides full-scope 2D art services across a range of creative needs. Our concepts serve as a solid foundation for productions at any stage—from visual pitches to game and film pre-production.
Areas of Expertise in 2D Concept Art
Character concept art
Environment and scenery
Level design concepts
Vehicles, weapons, and prop design
Each piece is tailored to fit the narrative universe of your project, ensuring consistent aesthetics from day one of production.
Character Art: More Than Style, It’s Personality
We create unique, expressive, and memorable characters. Whether it’s an alien creature, a realistic human, or a stylized animal, our team conveys each character’s identity through form, posture, color palette, and expression.
Using specific references and narrative goals, we design visuals that align perfectly with the tone of your project.
Our Creative Process
At LAVR ART, our 2D concept art creation follows a structured yet flexible pipeline, designed to adapt to your needs. We prioritize clear communication from the beginning so every delivery reflects the original vision.
Concept Art Pipeline Stages
Initial Discussion
We understand your creative, technical, and business goals. We assess project complexity, define resource needs, and set realistic timelines.
Research and Visual References
We gather images, styles, color studies, and shapes to build a strong visual reference base.
Sketches and Composition Blocks
We present early drafts to validate style, visual language, and artistic direction.
Final Production
Once approved, we create the final concept art using techniques such as digital painting, line art, or textured rendering.
Delivery and Formatting
Files are exported in your required formats: layered PSDs, optimized PNGs, vector AI/SVG, or high-res renders. We also offer extras like light animation, prototype applications, and integration with game engines.
Types of Concept Art and Use Cases
| Concept Type | Visual Focus | Common Applications | Sample Projects |
|---|---|---|---|
| Character | Anatomy, clothing, poses, expressions | RPGs, visual novels, cinematics | Protagonists, NPCs, enemies |
| Environment | Composition, lighting, atmosphere | Games, animations, narrative illustrations | Forests, ruins, urban interiors |
| Props & Equipment | Technical design and visual stylizing | Combat games, inventories, storytelling | Weapons, backpacks, vehicles, shields |
| Level Design | Functional layout with visual appeal | Game design, exploration, integrated UI | Platforms, dungeons, corridors |
Flexible Business Models
LAVR ART offers different contract formats to meet the demands of independent creators or large-scale productions involving multiple phases and teams.
Collaboration Models:
- Fixed Price – Ideal for projects with a well-defined scope, timeline, and clear deliverables.
- Time & Material – Best for iterative development, where scope and deadlines may evolve.
- Dedicated Team – You assemble a team from LAVR ART that works as an extension of your workflow, with shared management and continuous focus.
Regardless of the model, we guarantee professional delivery, transparent communication, and flexibility for adjustments along the way.
Why Choose LAVR ART for Concept Art?
1. Proven Industry Experience
With over two decades of experience, we’ve delivered art for games, videos, editorials, and interactive media. Our artists know how to balance creativity with practical implementation in complex pipelines.
2. Scalable Production Capacity
Our team is structured to handle large workloads without compromising quality. We can develop dozens of concepts simultaneously with consistency and visual coherence.
3. Full Style Adaptation
Every project has its own visual language. We ensure that the concept art reflects the tone, audience, and creative direction of your world.
4. Multidisciplinary Team at Your Service
In addition to concept artists, we work with 3D modelers, animators, technical designers, and engine specialists—offering integrated and complete visual solutions.
Delivery Formats and Technical Support
We provide concept art assets in the format best suited to your production. If needed, we include pose variations, facial expressions, orthographic views, and technical breakdowns.
Available Formats:
- Organized layered PSD
- High-res PNGs with transparent background
- Vector files (AI/SVG)
- PDF presentations with multiple versions
- Export-ready for Unity, Unreal Engine, or Godot
We also offer technical consulting for applying the art to game engines, prototypes, or user interfaces.
Where to Use Concept Art Created by LAVR ART
Our 2D concept art is used across several branches of the creative industry. Common applications include:
- Pre-production of 2D and 3D games
- Early visual development for animations and films
- Illustrations for marketing campaigns
- Visual guides for modeling and texturing teams
- Pitch decks and presentations for investors or publishers
- Visual prototyping in AR or interactive experiences
Expected Results with Our 2D Art
Well-planned concept art saves time, reduces rework, and guides creative decisions. With LAVR ART, you’ll get:
- Clear visual documentation from early stages
- Easier communication between art, design, and dev teams
- Faster production in later phases
- Greater visual cohesion in the final product
- Strong material for portfolios, presentations, and campaigns